Royale with Cheese: French McDo Loses its American Marketing Edge

UPDATE:  Good news, Pulp Fiction fans!  Not to overestimate the reach of this web site or anything, but just weeks after this blog post appeared, McDo succumbed and is bringing back the mythic ‘Royale with Cheese’.  Travolta will be so pleased.

When you think of a French McDonald’s what comes to mind?  John Travolta in Pulp Fiction explaining to Samuel L. Jackson that a Quarterpounder in Paris is a Royale with Cheese?  Well, technically, it’s a Royal Cheese… er, that is …was.

In a mystifying marketing move, McDonald’s France has eliminated a sandwich that has achieved cult status around the world thanks to Pulp Fiction: just google ‘Royale with Cheese’ and you get 29 million pages!  It’s a burger that has made McDo Paris an obligatory stop for a certain strata of American tourist, just so they can utter the words.

McDo France has decided to ban this iconic sandwich to make way for, um, newer hamburger creations.

Well today, with great fanfare, McDo released the latest and greatest of these new ways to disguise grey meat…

wait for it…

Le McBaguette.   

What would Tarantino say?

 

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One Response to Royale with Cheese: French McDo Loses its American Marketing Edge

  1. PandaBearJohnson says:

    Aargh…15 years in France and I never got to say it! I thought it would always be there!